Social networks tourism
Social Media is Important For 40% Of Tourists
We assume that social media strategies in tourism are “necessary”, “effective”, “infallible” and “useful”. We could go on with the list of adjectives to justify why the tourism industry should begin as soon as its strategy in social media, but instead we will cite a study that says otherwise. The media are not important for 40% of the tourists.
To rephrase that closely matches the statement issued by the study says that: The power of people online has little impact on almost 40% of tourists according to a study released today.
The Mapping the Mind Travel – The Influence of Social Media study, published by Conrad Advertising, shows that 39% of respondents are not influenced by 12 types of media used in the study, including Face book and Twitter. The study was carried out by Yoga online in 2143 adults, aged 18 years.
Research also shows that only 8% of consumers have used Face book to organize a party in the last 12 months.
This compares with 57% of respondents say they use the social network for other purposes and even fewer, 5%, the mention of Twitter to have some influence on travel plans.
Trip Advisor has greater impact on holiday plans with 50% of users who visit the site for a review of some data, while social media relevant with reviews on the websites of the companies themselves, are used by 35% of respondents.